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Unassumingly, a bearded man
walks into the room. Not quite hippie, yet not quite rocker, he
proceeds to gaze round the room like a bright eyed child soaking
up every minute detail. Underneath the gaze and the scraggly mop
lies the very driven and very genuine Sean Woolsey, creator of
Status Foe. At the binge drinking and Frat party age of 21, Sean
avoids such clichés, shutting himself off to the outside world
while forging his own paths. Because of this Status Foe has been
picked up at retailers such as Active and Fred Segal, something
that most designers dream of. Through all this Sean stays grounded,
even finding time to talk with Over/Under about his infatuation
with life and what’s next for Status Foe. |
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OU:
How and why did you get started in fashion?
S: I’ve always been into art
and making my own clothes, cutting stuff up and putting it together
differently; designing and all the aspects of it.
OU: What are some challenges you’ve
encountered?
S: Oh man, there are so many challenges.
I’d say that a really tough thing to over come is that there
are so many clothing lines out there. It seems like every guy wants
to be in a band and start his own clothing line. There is so much
talent out there that it’s crazy. It’s just hard to
start out and get your name out there, because all the big companies
are advertising in all the big magazines and they already have the
audience. That is a huge challenge. Getting it (the clothing) in
stores isn’t easy either…
OU: does it seem that initially you
just call up the stores and get your stuff in there?
S: Oh yeah! I wish it were that easy.
You have to go through this whole process.
It’s funny because in the last couple of days I got two emails
from these two kids that are starting clothing lines and they’re
hilarious. They want to start it (clothing lines) out because it
seems like a cool thing to do. They’re asking me advice like
how to get in stores, how to make the shirts, what programs I use.
All these random questions…
OU: You’re kind of figuring it
out too?
S: Yeah, I’m figuring it out,
but they’re a few steps behind. I feel like telling them,”
Honestly, dabble in starting your own restaurant or coffee shop,
‘cause the clothing business is not easy.”
OU: You’re very young…
S: 24 is young? No, I’m 21, and
yeah 21 is pretty young.
OU: Do you find that is an advantage
or a disadvantage?
S: I’d say it goes both ways.
The beard definitely helps out. People don’t believe I am
21 when I have it. I think the product sells itself, though, and
once you get to a certain level, like when you say,” I sell
in Fred Segal and Active,” there ears and their eyes start
focusing your way.
OU: Doesn’t matter who you are…
S: Yeah, but I meet people all the
time that can’t believe I’m 21.
OU: Are you more conscious about trends
now that you are in the thick your own clothing company?
S: I used to be really into what other clothing lines were doing,
but the last few months I have wanted to stay in this box, like
a fortress, and not even look at other stuff. I feel that when I
see other stuff I get influenced by it and maybe go against what
I really want to create. I shelter myself on purpose.
OU: what fashion trends that you hate?
Really like?
S: I am over the Sevens (jeans), So
over the girls in
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Sevens. What do I really like? V-necks! For guys, I’ve been working
on a really rad v-neck. I think v-necks are going to be the next
big thing. I’m over denim, corduroys, I’m way into cords.
Just individuality! Seems like when there is a trend of denim, first
Diesel and then Seven, then everyone came after that…Chip
and Pepper, Paper Denim, Joes, you can go on and on. You go out
to a bar and %99 of the people are wearing jeans.
OU: What can we see from you in the
fall? Can you give us your secrets?
S: (Laughs) I’ll tell you a little
bit about fall…
I was up in San Francisco a few months ago. This is the Donavan
story. The fall line is called the Recluse Series.
I met this guy. His name is Donavan. He is probably around 55 to
60. I met him at this coffee shop there (San Fran). I was solo and
we just started talking, he was doing some sketches, he then invites
me to his house to try out some wine, we somehow got started talking
about wine. Basically he lives in this old abandoned church that
he bought when he was 22, pews still intact. Just the most amazing
stained glass windows! He’s even got a little wine seller
in it. It’s just the most amazing thing ever! He renovated
it and put art up on the walls. He travels a lot and only lives
there about three or four months out of the year. He blends his
own honey and he’d sell out of it at farmers markets, he paints,
he’s made his own root beer and beer, he’s been in bands,
he’s just a modern day renaissance man! He’s into this
weird Celtic music from the northern part of France and we’re
just sitting there listening to it drinking some red wine that he
got over in Europe…
But anyways, the story is that we got started talking about clothing
and how I design clothes. I was just so overwhelmed by Donavan and
I told him, “You know what? I am going to design my next line
based on you!” I am going to try and manifest myself into
this guy’s brain. I am gonna drink the wine he drinks, listen
to the music he listens to, buy vintage buttons… A lot of
the new stuff has vintage buttons. Corduroy and just weird buttons.
We’re doing a shirt design with just honey and bees on it.
We’re doing messy writing on shirts that looks like just paint
on them. We’re doing a lot of pocket tees. So basically this
next season is based around this quirky, weird interesting guy named
Donavan. We’re actually hooking up with Jones Soda making
a Jones soda that has his photo on the front and then on the back
it will say a little bit about Donavan. Super limited edition.
For info on the fall line and news about Status Foe go to:
www.statusfoe.com
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